Question: We will take on an international theme for this question. Go to the CIA World Factbook siteLinks to an external site., choose one of the
We will take on an international theme for this question. Go to the CIA World Factbook siteLinks to an external site., choose one of the following countries about which you would like to learn more, and answer the questions below:
Angola
Bangladesh
Bulgaria
Chile
China
Denmark
Ghana
Jordan
India
Indonesia
Liberia
Morocco
Norway
Portugal
Turkey
Uruguay
Venezuela
Questions:
Which of the following environmentally-friendly or socially responsible products would be best to market to residents in your chosen country? What are some of the statistics you used to help make your decision? Be sure to include the specific statistics to support your answer.
Baby toys
Hearing aids
Sporting goods
Bottled water
Luxury cars
Prescription drugs
Dinnerware
Considering the elements of the marketing mix (the 4ps), give a brief description of the marketing mix strategy you would develop to launch the product/service you chose in part 1 into the country you chose based on the data in the CIA World Factbook. That will be your support for the suggestions you are making. For instance:
How would you design the product? Make sure to search and use data from the PEOPLE & SOCIETY and ENVIRONMENT sections of your country in the CIA World Factbook to support your answer.
How would you price it? I am not looking for a specific price, but more of some pricing considerations using data from the ECONOMY section of your country in the CIA World Factbook to support your answer.
How would you promote it? Make sure to search and use data from the COMMUNICATIONS section of your country in the CIA World Factbook to support your answer.
Where would you distribute/sell it? Make sure to search and use data from the TRANSPORTATION section of your country in the CIA World Factbook to support your answer.
NOTE: Another great source of information to help you with information for these questions is Michigan States Global EdgeLinks to an external site.. About halfway down the page you can click on By Country and select the same country as above.
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