Web 2.0 tools like website, search marketing, social media, digital advertising, mobile marketing as well as emails are key to company success. Hotels email past customers of sales, discounts to bring them back to the company. They use social media to promote their business as well as sending text messages to past customers and pay for digital adverts on select websites as well as top trend on the most popular search engines like Google and Bing. Some of the actions hotels take include partnering with influencers on Instagram and TikTok to highlight the hotel, post pictures and videos on Facebook and other sites to promote the hotel, invent in paid ads on Facebook, learn from top performing content online. Hotels also have members who respond quickly to comments or complaints online to keep customers happy.

RESPOND

• Using any company of your choice, address the following:
 
• Does the company have an Instagram, Reel, Facebook, TikTok or LinkedIn page? how regular does it post new information or updates?
 
• How is social media or any of the other Web 2.0 tools utilized in the company in order to increase customer count, revenue.
 
• Go to the company's social media site. How responsive is the company to customer complaints, praise or questions.
 
• Why should a business manager be concerned about social media and its effect on the company
 
• Check on at least one of the company's rivals social media. How does it compare to this company?

https://www.searchenginejournal.com/social-media-marketing-strategies-hotels/456949/#close

https://www.cloudbeds.com/articles/travel-hashtags-hotel-marketing-and-social-media/