Website: https://www.telus.com/en/on/business Assuming the role of a B2B buyer, assess the company's website effectiveness from a
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Website: https://www.telus.com/en/on/business
Assuming the role of a B2B buyer, assess the company's website effectiveness from a communications and marketing perspective and identify and explain:
- Three things they are doing well. (3 marks)
- Three things they are not doing well. (3 marks)
Based on your assessment of the website, include a summary recommendation including two or three key things this company could do better, or start doing to improve website communication and marketing effectiveness. Consider the needs and values of the target market.
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