Question: Website: https://www.telus.com/en/on/business Assuming the role of a B2B buyer, assess the company's website effectiveness from a communications and marketing perspective and identify and explain

Website: https://www.telus.com/en/on/business

 

Assuming the role of a B2B buyer, assess the company's website effectiveness from a communications and marketing perspective and identify and explain:

  1. Three things they are doing well. (3 marks)
  2. Three things they are not doing well. (3 marks)

Based on your assessment of the website, include a summary recommendation including two or three key things this company could do better, or start doing to improve website communication and marketing effectiveness. Consider the needs and values of the target market.

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Three things they are doing well 1 Clear Navigation Teluss website has clear and intuitive navigation making it easy for B2B buyers to find relevant i... View full answer

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