Question: Week 7: Interactive activity 7.1 Learning Outcomes: Outline the different methods of segmenting a market. Describe how firms determine whether a segment is attractive and

Week 7: Interactive activity 7.1 Learning Outcomes: Outline the different methods of segmenting a market. Describe how firms determine whether a segment is attractive and therefore worth pursuing. 7.2 Action Required: Chapter Name: Read Ch-9 Segmentation, Targeting, and Positioning from Dhruv Grewal and Michael Levy (2020) Marketing (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3. Video Link: Watch the following video link- McDonald's: Segmentation, Targeting, and Positioning- https://www.viddler.com/embed/3568f26a 7.3 Test your Knowledge (Question): Discussion Question #1: What is the primary segmentation method used by McDonalds to form the segments discussed in the video? Why do you think McDonalds uses this method? 7.4 Instructions Answer this question in test your knowledge section. Post your answer in the discussion board using the discussion link below (Week 6: Interactive learning Discussion) 33

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