What activities or actions could help to develop and manage strong relationships with clients based on this material?

Dear CMO, It is a pleasure to welcome you as the new CMO for Marker Motion technologies. You have been hired in a turbulent year, but with great challenges come great opportunities. Your mandate is to prepare a plan for the marketing division for the end of this fiscal year and the following fiscal year ahead, that is, the following five quarters. MM has undergone a remarkable evolution in the past years as weve pursued our vision to become a leader in motion sensors. Built around four equally strong commitments to customers and communities, employees, shareholders and the environment, MMs leadership vision brings together what we believe are the essential prerequisites for maintaining the long-term health and growth of our company. What is clearer than ever before, though, is that we cannot achieve success if we choose to pursue these goals independently. Rather, success requires that we consistently work to achieve our goals through integrated initiatives that place a high priority on moving us forward simultaneously on multiple fronts and managing our total impact as an enterprise. The company has seen a recent decline in sales and revenue, particularly among large customers. While this decrease can be explained in large part by the negative impact of the pandemic, our losses in market share indicate that we have to be attuned to potential decline in our competitive advantages. The loss in market share is not a concern per se, but it may be indicative of deeper issues affecting the company. I want to underscore that our goal at MM is not to be the largest company in the sector, but rather to be a leader in technology and customer service. As we look ahead, I would like to emphasize that the priorities of the marketing team should be to maximize the profits of the business and customer satisfaction. We also should strive to develop a business that is resilient to market shocks, such as the one caused by the pandemic, and that can respond to aggressive tactics from opponents. Further, with increasing competition and potential for technological disruptions, it is important that we retain our leadership in technology in the motion sensors segment and that we strengthen our loyal customer base. I trust that the marketing team will help the corporation fulfill its vision as a technology leader in motion sensors, establishing and enshrining a strong customer base along the way. I look forward to hearing your plans for the marketing division in the next fiscal year. Regards, The CEO