what are buying motives in the content of buyer behaviour?

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Principles Of Services Marketing

ISBN: 9780077152345

7th Edition

Authors: Adrian Palmer

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Posted Date: Feb 16, 2024 02:01 AM

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what are buying motives in the content of buyer behaviour?

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In the context of buyer behavior buying motives refer to the underlying reasons or factors that drive individuals to make purchasing decisions These m... View the full answer

Principles Of Services Marketing

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