Question: What are important criteria that managers should consider when choosing their mode of entry ( greenfield or acquisition ) ? Resources, capabilities, and compatibilitywith the
What are important criteria that managers should consider when choosing their mode of entry greenfield or acquisition
Resources, capabilities, and compatibilitywith the acquisition target
Level of vertical integration of the acquisition target
Relative market share of their company
Resources and capabilities, advantages of scale, and timing of market entry
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