What are issues that may arise if a company only uses ROI to determine whether to accept or reject a project? Use an article and any internet research on the subject to give examples of companies that dealt with this issue. Also Include the "ROI vs. Residual Income Problem." Complete the problem.

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Using Return on Investment ROI as the sole criterion for project acceptance or rejection can lead to several issues While ROI is a valuable financial metric relying exclusively on it may overlook othe... View the full answer