Analysis of an Expansion Project Part 1 Inputs and Key Results Inputs Equipment cost Salvage value, equipment, Year 4 Opportunity cost Externalities (cannibalization) Units sold, Year 1 Annual change in units sold, after Year 1 Sales price per unit, Year 1 Annual change in sales price, after Year ...

First Year 3400 300 x 33 837 Second Year 3400 300 x 45 1215 Third Year 3400 300 x 15 405 Ye ...

Analysis of an Expansion Project Part 1. Inputs and Key Results Inputs Equipment cost Salvage value,...

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Analysis of an Expansion Project

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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