What are some recommendations and implications for marketers and customers?

Focal Marketing action: Launch a new product line called IKEA GREEN which uses sustainable materials & packaging to decrease deforestation and pollution.

Possible Outcomes: 

- Creation of a new income stream for IKEA since it targets customers who purchase sustainable products. 

- Creation of a network of new suppliers who share the same vision. This will benefit Ikea long term for their business. In terms of branding, product line, and relationships.

 - Enhanced brand loyalty and an increase in the number of customers.

Answer rating: 100% (QA)

Recommendations for Marketers Clearly Communicate Sustainability Emphasize the use of sustainable materials and packaging in the IKEA GREEN product li... View the full answer