Question: What are the ethical issues in this case? What keeps other companies from having the commitment to environmental sustainability that NBB has evidenced? Are you

What are the ethical issues in this case?

What keeps other companies from having the commitment to environmental sustainability that NBB has evidenced?

Are you more likely to purchase a product from a company with a strong commitment to sustainability?

The benefits of cans over bottles are unclear. Has NBB done the right thing by focusing more on canned beer? Should NBB continue to make a greater commitment to cans? What additional options can NBB explore in the future?

Are New Belgium Brewing

s Core Values and Beliefs sustainable?

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