Question
1. Why is markdown management so important in retailing? 2. What are the four basic components of the retailers promotion mix and discuss how they
1. Why is markdown management so important in retailing?
2. What are the four basic components of the retailer’s promotion mix and discuss how they are related to other retailer decisions?
3. What six steps are involved in developing a retail advertising campaign?
4. Why do intangible people resources provide more competitive advantage than tangible resources?
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Automation Production Systems and Computer Integrated Manufacturing
Authors: Mikell P.Groover
3rd edition
978-0132393218
