Question: 1. Why is markdown management so important in retailing? 2. What are the four basic components of the retailers promotion mix and discuss how they

1. Why is markdown management so important in retailing?

2. What are the four basic components of the retailer’s promotion mix and discuss how they are related to other retailer decisions?

3. What six steps are involved in developing a retail advertising campaign?

4. Why do intangible people resources provide more competitive advantage than tangible resources?

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1 Markdown Management in Retailing Markdown management is crucial in retailing for several reasons Inventory Control Managing markdowns assists in effectively controlling inventory levels By reducing ... View full answer

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