1. Why is markdown management so important in retailing?

2. What are the four basic components of the retailer’s promotion mix and discuss how they are related to other retailer decisions?

3. What six steps are involved in developing a retail advertising campaign?

4. Why do intangible people resources provide more competitive advantage than tangible resources?

Answer rating: 100% (QA)

1 Why is markdown management so important in retailing Answer A markdown is a reduction of the original price of goods to increase sales Compared to a sale or promotional event a markdown essentially ... View the full answer