Question: What are the four important decisions made when developing an advertising program? List them in order. Question content area bottom Part 1 A . Setting
What are the four important decisions made when developing an advertising program? List them in order.
Question content area bottom
Part
A
Setting objectives, setting the budget, determining the impact on sales and profits, and determining the return on investment
B
Setting objectives, setting the budget, developing strategy, and evaluating effectiveness
C
Setting objectives, setting the budget, developing message strategy, and determining media timing
D
Setting the budget, setting objectives, developing strategy, and evaluating effectiveness
E
Developing message strategy, developing message execution, selecting media, and determining media timing
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