Question: What are the global implications for catholic charities ? What are the global implications of your marketing strategy and recommendations? You should consider whether there

What are the global implications for catholic charities ? What are the global implications of your marketing strategy and recommendations?

You should consider whether there are any global factors related to the marketing environment in which you operate, your targeting and segmentation strategy, and any aspect of the marketing mix: product, price, place (distribution), promotion.

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Values: What is important to me?

Purpose: What do we seek to achieve with our behaviour?

An action plan is prepared.