What are the key issues being faced by Tesla vis$-$a$-$vis: Tesla's own issues $-$ production etc. Car industry in the US $-$ what is happening, how does changes impact Tesla. Barriers to entry, exit. Structure of the car industry $-$ factors that impact EVs. Movement away from traditional cars. Suppliers Dealers $($regulatory$.....)$ Customers $($customers$...)$ Competitors. Changing market forces $($technological$,$ social....$)$ Other PESTLE factors