Question: What are the key resources or competencies Google can leverage in flight searches? Why do you think ITA agreed to the deal? What are the

What are the key resources or competencies Google can leverage in flight searches?

Why do you think ITA agreed to the deal? What are the advantages and disadvantages to ITA of being owned by Google?

Since Google doesn't charge booking fees, what do you think is its business model for its entry into flight searches? If you were a manager at another flight search company

(

.

.,

Expedia

),

how would you compete against Google?

What are the key resources or competencies Google can leverage in

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What are the key resources or competencies Google can leverage in flight searches? Why do you think ITA agreed to the deal? What are the advantages and disadvantages to ITA of being owned by Google?

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