Question: What are the main differences between a low- cost strategy and a differentiation strategy? Why is market segmentation such an important step in the process

What are the main differences between a low- cost strategy and a differentiation strategy?

Why is market segmentation such an important step in the process of formulating a business- level strategy?

How can a business-level strategy of (a) low cost and (b) differentiation offer some protection against competitive forces in a company's industry

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