Question: 1. What are the main differences between a low cost strategy and a differentiation strategy? 2. What is market segmentation? Why is market segmentation such

1. What are the main differences between a low

1. What are the main differences between a low cost strategy and a differentiation strategy? 2. What is market segmentation? Why is market segmentation such an important step in the process of formulating a business level strategy? 3. How can a business-level strategy of (a) low cost and (b) differentiation offer some protection (sustainable advantage) against competitive forces in a company's industry? 4. What is required to transform a business-level strategy from an idea into reality? In other words how do we go about implementing the business level strategy? 5. What do we mean by the term value innovation

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