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What are the objectives of the customer-profitability analysis (at Infinity and in general)? What does it add to the product-profitability system? Is it important? How

What are the objectives of the customer-profitability analysis (at Infinity and in general)? 
What does it add to the product-profitability system? 
Is it important? 
How should Philippa Smith's customer-profitability pilot study be improved/extended?


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