Question: What are the points of difference, or unique attributes, for GoPro products? 2. What are GoPro's primary target targets? How does content marketing influence these

  1. What are the points of difference, or unique attributes, for GoPro products?

2. What are GoPro's primary target targets? How does content marketing influence these markets?

3. Describe the new product development process used at GoPro, what are the similarities and differences to the process?

4. Which of the eight reasons for new product failure did GoPro avoid to ensure the success of GoPro products?

5. Identify one new product idea you would suggest that GoPro evaluates?

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