Question: What are the points of difference, or unique attributes, for GoPro products? What are GoPros primary target markets? How does content marketing influence these markets?

What are the points of difference, or unique attributes, for GoPro products?

What are GoPros primary target markets? How does content marketing influence these markets?

Describe the new-product development process used at GoPro. What are the similarities and difference to the process described in figure 9-4?

Which of the eight reasons for new-product failure did GoPro avoid to ensure the success of its products?

Identify one new-product idea you would suggest that GoPro evaluate.

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