Question: What are the points of difference, or unique attributes, for GoPro products? 2What are GoPros primary target markets? How does content marketing influence these markets?

What are the points of difference, or unique attributes, for GoPro products?

2What are GoPros primary target markets? How does content marketing influence these markets?

3Describe the new-product development process used at GoPro. What are the similarities and differences to the process described in Figure 103?

4Which of the eight reasons for new-product failure did GoPro avoid to ensure the success of its products?

5Identify one new-product idea you would suggest that GoPro evaluate.

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