Question: What are the seven steps in the offering development process? What are the key activities in each step? How should a company evaluate new ideas?

  • What are the seven steps in the offering development process?
  • What are the key activities in each step?
  • How should a company evaluate new ideas? What are the criteria? Provide a real-life example
  • What strategies do firms pursue when their products enter the decline stage? Provide a real-life example

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