Question: What are three key performance indicators (KPIs) ForChange can use to measure the online marketing launch and three KPIs for the sustainability and social responsibility

  • What are three key performance indicators (KPIs) ForChange can use to measure the online marketing launch and three KPIs for the sustainability and social responsibility launch? Explain why each KPI would be appropriate, given ForChange's mission. Be sure to include both financial and nonfinancial measures.
  • What steps are involved in the process of evaluating marketing performance? Outline control and evaluation steps for each key performance indicator you identified.

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