Question: What can a retailer do to keep customers from being confused about the retailer's image? Redesign stores to suit contemporary tastes. Standardize pricing across all

What can a retailer do to keep customers from being confused about the retailer's image?
Redesign stores to suit contemporary tastes.
Standardize pricing across all geographic locations.
Be consistent in competitiveness as it clearly defines top performers in the market.
Develop an integrated marketing communication program to deliver a consistent message.
Change the offerings based on the current fads to stay contemporary
What can a retailer do to keep customers from being confused

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