What can be a potential risk for engaging in backward vertical integration?

		Expecting less retaliation from customers who got familiar with the company selling the best products and services in the market
		Expecting to become profitable due to the prior experience, for example a restaurant selling fried chicken who ends buying a pharmacy
		Lacking business knowledge and skills, for example a farmer with 50 years of experience in planting trees and later becoming a furnisher retailer selling desks and chairs
		Lacking business knowledge and skills, for example a furniture manufacturer buying a mine to reduce raw materials costs