Question: What can industry classification systems do for the marketer?Manage databases of business customers with high profit potentialHelp marketers locate the buying center and the major

What can industry classification systems do for the marketer?Manage databases of business customers with high profit potentialHelp marketers locate the buying center and the major influencers in organizations with high profit potentialSeparate various businesses into different categories based on whether they offer business or consumer goods and servicesCategorize organizations consistently into groups based on such factors as the types of goods and services providedProvide an automatic guide that will allow marketers to determine the profit potential of customers with a high degree of accuracy

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