Question: What can we learn about the interaction between TV advertising and YT traffic? Worldwide YouTube Activity and TV Ad Metrics (10/21/2011 - 11/13/2011) Date 10/21/2011

What can we learn about the interaction between TV advertising and YT traffic?

What can we learn about the interaction betweenWhat can we learn about the interaction between

Worldwide YouTube Activity and TV Ad Metrics (10/21/2011 - 11/13/2011) Date 10/21/2011 10/22/2011 10/23/2011 10/24/2011 10/25/2011 10/26/2011 10/27/2011 10/28/2011 10/29/2011 10/30/2011 10/31/2011 11/1/2011 11/2/2011 11/3/2011 11/4/2011 11/5/2011 11/6/2011 11/7/2011 11/8/2011 11/9/2011 11/10/2011 11/11/2011 11/12/2011 11/13/2011 You Tube Channel Metrics TV Channel Metrics Views Unique users Popularity** GRP Reach% 477 177 0.177979 17.48 9.82% 463 155 0.157092 19.80 12.92% 370 130 0.139402 29.96 18.16% 782 292 0.333743 26.26 14.44% 613 204 0.173473 22.86 11.80% 532 179 0.188816 22.23 12.65% % 552 179 0.178715 14.70 9.09% 509 201 0.188365 17.47 10.35% 516 173 0.157784 24.99 11.57% 430 140 0.125078 25.78 13.49% 526 166 0.222380 27.42 15.34% % 187 0.203601 21.80 13.26% 673 227 0.209680 24.03 11.92% 359 122 0292683 13.58 8. 19% 232 83 0 082749 25 27 11.63% 300 104 0.097824 24 22 11.29% 271 87 0.081210 29.91 12.27% 559 177 0.140752 35.06 14.73% 529 158 0.213270 18.60 9.78% 390 138 0.128040 21.10 11.50% 364 150 0.132251 16.78 10.00% 468 166 0.128191 24.64 10.57% 375 130 0 363530 25.15 12.73% 467 133 0 147685 10.51 7.95% 477 * The number of times a particular video has been viewed in a given period of time ** Popularity is a relative measure of how the views for this video compare to all other YouTube videos worldwide Source YouTube analytics Impact BBDO Exhibit 7 (cont.) 80.00 70.00 60.00 50.00 Filter W 40.00 30.00 $ A 20.00 10.00 0.00 . 10/21/2011 10/22/2011 10/23/2011 10/24/2011 10/26/2011 10/25/2011 10/26/2011 . LLAZU ZAOL LLOZ/RZAL HOWO wa words 10/29/2011 10/30/2011 10/31/2011 11/1/2011 11/2/2011 11/3/2011 11/4/2011 11/5/2011 11/6/2011 1111/2011 11/8/2011 11/9/2011 11/10/2011 11/11/2011 11/12/2011 11/13/2011 Date GRP -Views (1x) - Lebanon only Views (1x) - World Note: Y axis incorporates data for YouTube views and unique users, as well as spot details for TV ads on a relative scale See Exhibit 7 tab on accompanying excel spreadsheets for data used to generate this exhibit Source: Youtube analytics. Impact BBDO

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