Question: What can we learn about the interaction between TV advertising and YT traffic? Worldwide YouTube Activity and TV Ad Metrics (10/21/2011 - 11/13/2011) Date 10/21/2011

What can we learn about the interaction between TV advertising and YT traffic?

Worldwide YouTube Activity and TV Ad Metrics (10/21/2011 - 11/13/2011) Date 10/21/2011 10/22/2011 10/23/2011 10/24/2011 10/25/2011 10/26/2011 10/27/2011 10/28/2011 10/29/2011 10/30/2011 10/31/2011 11/1/2011 11/2/2011 11/3/2011 11/4/2011 11/5/2011 11/6/2011 11/7/2011 11/8/2011 11/9/2011 11/10/2011 11/11/2011 11/12/2011 11/13/2011 You Tube Channel Metrics TV Channel Metrics Views Unique users Popularity** GRP Reach% 477 177 0.177979 17.48 9.82% 463 155 0.157092 19.80 12.92% 370 130 0.139402 29.96 18.16% 782 292 0.333743 26.26 14.44% 613 204 0.173473 22.86 11.80% 532 179 0.188816 22.23 12.65% % 552 179 0.178715 14.70 9.09% 509 201 0.188365 17.47 10.35% 516 173 0.157784 24.99 11.57% 430 140 0.125078 25.78 13.49% 526 166 0.222380 27.42 15.34% % 187 0.203601 21.80 13.26% 673 227 0.209680 24.03 11.92% 359 122 0292683 13.58 8. 19% 232 83 0 082749 25 27 11.63% 300 104 0.097824 24 22 11.29% 271 87 0.081210 29.91 12.27% 559 177 0.140752 35.06 14.73% 529 158 0.213270 18.60 9.78% 390 138 0.128040 21.10 11.50% 364 150 0.132251 16.78 10.00% 468 166 0.128191 24.64 10.57% 375 130 0 363530 25.15 12.73% 467 133 0 147685 10.51 7.95% 477 * The number of times a particular video has been viewed in a given period of time ** Popularity is a relative measure of how the views for this video compare to all other YouTube videos worldwide Source YouTube analytics Impact BBDO Exhibit 7 (cont.) 80.00 70.00 60.00 50.00 Filter W 40.00 30.00 $ A 20.00 10.00 0.00 . 10/21/2011 10/22/2011 10/23/2011 10/24/2011 10/26/2011 10/25/2011 10/26/2011 . LLAZU ZAOL LLOZ/RZAL HOWO wa words 10/29/2011 10/30/2011 10/31/2011 11/1/2011 11/2/2011 11/3/2011 11/4/2011 11/5/2011 11/6/2011 1111/2011 11/8/2011 11/9/2011 11/10/2011 11/11/2011 11/12/2011 11/13/2011 Date GRP -Views (1x) - Lebanon only Views (1x) - World Note: Y axis incorporates data for YouTube views and unique users, as well as spot details for TV ads on a relative scale See Exhibit 7 tab on accompanying excel spreadsheets for data used to generate this exhibit Source: Youtube analytics. Impact BBDO

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