What causes customer evaluation to differ so widely across different customers for an identical service delivered by the same person in the same way at the same level of quality?

a$)$ Price

b$)$ Location

c$)$ Customer expectation

d$)$ Servicescape

How is a service customer's satisfaction determined?

a$)$ By the customer's mood

b$)$ By the quality level of service delivered

c$)$ By the difference between customer expectation and customer perception

d$)$ By the difference between customer perception and service employee perception

Local Adaptation of sports sponsorship increases when

a$)$ Sports property has only global supporters

b$)$ Sports property has only global ingredients

c$)$ There is a good balance between global and local sensibilities

d$)$ The local market does not have a purchasing power of sponsoring product

e$)$ All of the above

Because different consumers in sports seek different benefits, the key marketing implication i:

a$)$ Sports marketing is simple.

b$)$ Sports marketing is unmanageable.

c$)$ We need to try to reach as many different consumers with the same benefit as we can.

d$)$ We need to match the eye level to the specific consumer.

e$)$ None of the above.

Which of the following is not one of the $"4M\text{'}$s$"$ of Influence Marketing?

a$)$ Monopolize

b$)$ Make

c$)$ Manage

d$)$ Monitor

e$)$ Measure