Question: What challenges was T - Mobile facing before John Legere became CEO in 2 0 1 4 ? Without a change in strategy, what do
What challenges was TMobile facing before John Legere became CEO in Without a change in strategy, what do you think the future looked like for TMobile?
How did Legere's uncarrier strategy change the nature of competition in the industry? What opportunities did the strategy seek to capitalize upon? How did TMobile's strengths play into this strategy? Why was TMobile able to gain subscribers from its rivals?
What weaknesses do you think the merger with Sprint addressed? Why do you think it took years for regulators to approve the merger? What does this tell you about the role of government in regulating competition? Do strategists need to take government into account when formulating strategy?
Does TMobile now have a source of competitive advantage? How sustainable is its advantage?
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