Question: What do Lux, Surf excel, Brooke Bond and fair & Lovely have in common? They are all familiar brands that are part of the Unilever

What do Lux, Surf excel, Brooke Bond and fair & Lovely have in common? They are all familiar brands that are part of the Unilever Pakistan (UP) product mix. Visit Unilever Pakistan website (https://www.unilever.pk/) and examine its list of brands. Name and define the four dimensions of a company's product mix and describe Unilever Pakistan's product mix on these dimensions.

Question Explanation:

It is asking about the common variables in those 4 products and then compare these 4 products on product mix dimensions.

Its depth and consistency and then finding out in what category does Unilever Pakistan dimensions lies in? It is my take on the question since no one answered it properly before, you can add your information to the answer.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!

Complete diagram of a replication fork in bacterial DNA Drag the appropriate labels to their respective targets. Label the components first (blue) and then the strands (pink). helcase 998 protein...

What do Lux, Surf excel, Brooke Bond and Fair & Lovely have in common? They are all familiar brands that are part of the Unilever Pakistan (UP) product mix. Visit Unilever Pakistan website...

Choose one of the Alshaya brands, draw a product mix diagram. Explain , Length, width, and depth of the chosen brand and then specify the number of elements of each Length, width, and depth. For...

Choose one of the Alshaya brands, draw a product mix diagram . Explain with detail using words , Length, width, and depth of the chosen brand , and then specify the number of elements of each Length,...

1. - Expain the motivations of Unilever in acquiring Inmarko. - Identify the risks Unilever faces in using acquisition as a mode for growth, as opposed to other modes discussed in the chapter. 2....

By MARK@ (Ruska, Markevichus, Naniev, Grachev) Emerging russian ice-cream market is good area for different producers as it has great potential 1. Currently Russian ice-cream market is the 4th...

SUBJECT= STRATEGIC MARKETING PLEASE READ THE CASE AND ANSWER THE QUESTIONS AT THE END OF THE DOCUMENT IN AROUND 1000 WORDS. NIHAR HAIR OIL OF UNILEVER NEPAL LIMITED (UNL)' Unilever Nepal Ltd., a Fast...

BUSINESS LOreal Tries On Smaller Packets for Size in India Packaging change shows how growth in the South Asian nation can be elusive and complicated By PREETIKA RANA Updated June 8, 2016 10:12 p.m....

it should be clear now i have uploaded two different pictures please show BCG matrix use the numbers mentioned their is it ok now 11:06 BCG Matrix_... Q C MKT Ce stady Portfolio Sini Se Toilettes...

MKT460 Case study: Portfolio Analysis of Square Toiletries Limited Square Toiletries Limited has assigned a task for you. You need to analyze the current business portfolio of some of their brands by...

For each of the situations listed, identify the primary standard from the IMA Statement of Ethical Professional Practice that is violated (competence, confidentiality, integrity, or credibility)....

This data set was collected by a college psychology class to determine the effects of sleep deprivation on students' ability to solve problems. Ten participants went 8, 12, 16, 20, or 24 hours...

24. As a manager in a monopolistically competitive industry, you are trying to determine the optimal price for your product. Youve asked the analysts in your firm to determine as closely as possible...

With the help of examples, explain how the people management practices at SAS Institute are different from the practices followed by many of its competitors in the Silicon Valley.

Libraries can be a challenging; yet lucrative market if you learn how to work the system to gain maximum visibility for youre products and services.

The human resources dept. interviewed dozens of people, they are seeking the better candidate for the opening.

Either a supermarket or a discount art gallery are scheduled to open in the Mall.