What do you see as the biggest areas of difference between U.S. business practices and those of
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What do you see as the biggest areas of difference between U.S. business practices and those of the countries your group collectively researched?
How would you prepare for a career as a business leader in the countries you researched?
How would you prepare for doing business at the same time in all the countries your group researched?
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Strategic Brand Management Building Measuring and Managing Brand Equity
ISBN: 978-0132664257
4th edition
Authors: Kevin Lane Keller
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