What do you think is the underlying problem facing Kellogg's? Check as many of the following as are applicable:

Question 1 options:

	Kellogg's is targeting the wrong segment: children.
	Competition from bagels and muffins is stiff.
	Kellogg's prices are too high.
	Kellogg's needs to introduce new products.
	Kellogg's needs to change its advertising. Question 2 (1 point) Define an appropriate marketing research problem that Kellogg's must address.