Question: What do you think needs to be done to address issues that Columbia Sportswear is facing? Determine what you would do to solve/address the issues.

What do you think needs to be done to address issues that Columbia Sportswear is facing? Determine what you would do to solve/address the issues. Develop three goals and 2-3 SMART objectives for each goal.

Issues facing the company:

Supply Chain Disruptions

Intense Competition

Changing consumer preferences

International Market Expansion

E-Commerce and omni channel integration

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