What does an assistant brand manager do with his time, especially when the brands of his company service more than $4$ billion people? To find out, Bloomberg Businessweek's Victoria Black spoke to Isaac Santos, a $2011$ MBA graduate from Emory University's Goizueta Business School, who holds that position at Procter & Gamble's $($PG$)$ headquarters in Cincinnati, focused specifically on the company's Old Spice brand. Before enrolling at Goizueta, Santos, $40,$ worked as a project manager at the Department of Environmental Protection in Florida, testing the sanitation of drinking water. He grew up in Guayaquil, Ecuador, and studied environmental engineering at the University of Florida. Here's a peek into Santos's daily routine $($some responses have been edited for space and clarity$)$:

$7$:$00$ a$.$m$.$ I wake up and start reading e$-$mails. I spend $20$ minutes responding to the urgent ones while watching the news. Since I$\text{'}$m in a global role, e$-$mails come in from my regional counterparts throughout the night.

A manager typically spends the least amount of time:

Monitoring work outcomes

Communicating

Establishing plans and goals

In quiet reflection alone in his or her office