1. What does not explain the attributes of the Economic driver (Price) for value proposition?

a.

The start-up turns the too expensive product to the more affordable one.

b.

The start-up offers a product that has similar function but lower price and cost structure.

c.

The start-up reduces customer risk of purchase.

d.

1. The start-up aligns the product price with the cost structure.

For what purpose is a customer vignette or persona developed?

a.

To assess the profile of a target customer.

b.

To identify the customer.

c.

To evaluate the ideas and thoughts of a customer.

d.

To provide unique identification of a customer.

1. What is the name for segmentation that considers the strength of customer loyalty?

a.

Behavioural

b.

Geography

c.

Demography

d.

Psychology

1. Which of these is a popular approach for defining a market segment?

a.

Customer differentiation.

b.

TAM, SAM & SOM

c.

Customer channels.

d.

Customer persona.

1. In a business, why do features need to be presented as benefits for a product or service?

a.

Benefits lower the value proposition of the competitors.

b.

Benefits maintain the value proposition of the competitors.

c.

Benefits identify core unique selling propositions.

d.

Benefits identify core customer needs.