Question: What does TAM ( Total Addressable Market ) represent in the context of market potential? The maximum market share a company can capture in a

What does TAM

(

Total Addressable Market

)

represent in the context of market potential? The maximum market share a company can capture in a given industry, The total revenue generated by all companies in a specific market, The portion of the market that a company aims to target with its products or services or The total number of potential customers or users for a specific product or service within a defined market.

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