What elements do you need to analyze when planning your persuasive message?

$$ What is the difference between your primary audience and your secondary audience?

$$ When you identify potential audience objections. to your ideas, as part of planning a persuasive conversation or written message, should you address those objections directly as part of your persuasive strategy, or should you ignore them? Describe a situation where it might be better to address possible objections. Then identify another situation where it might be better to ignore potential objections until your audience actually. objects.$$

$$ Suppose you are making a presentation to your boss that recommends a change that will eliminate budget overruns. Is it important to present details about the budget overruns, or is it better just to focus on your solution to this problem? How would you decide the best approach?$$

$$ AIDA $($attention$,$ interest, desire, and action$)$ is a long$-$established and widely used pattern for persuasive sales messages. Why do you think AIDA works so well?

Task

Constructing a logical argument$$

You work for a development and construction company that specializes in commercial real estate. You need to make a persuasive presentation to your town council requesting that the town rezone a parcel of land $($Parcel $5812)$ from residential to commercial in a fast$-$growing area so you can build a retail shopping area anchored by a grocery store. Based on your research, you are going to provide three reasons why the town should rezone the land for a new shop$-$ ping area:

$1.$ The residential population in the area is growing while nearby shopping options are not.

$2.$ The nearest grocery store, which is $10$ kilometres away in a different town, is accessible only by a two$-$lane highway, suggesting that without a nearby store traffic congestion may increase.