What ethical considerations should be taken into account when leveraging consumer data for targeted advertising campaigns?

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What ethical considerations should be taken into account when leveraging consumer data for targeted advertising campaigns?

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Entrepreneurship

ISBN: 9781119563099

5th Edition

Authors: Andrew Zacharakis, William D Bygrave

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Posted Date: May 07, 2024 01:57 AM

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What ethical considerations should be taken into account when leveraging consumer data for targeted advertising campaigns?

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Leveraging consumer data for targeted advertising can be a powerful tool but it raises significant ethical concerns Here are some key considerations P... View the full answer

Entrepreneurship

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