Question: What information does the Courier provide? 2 . Research and Development a . What is Research and Development s function? b . What information and

What information does the Courier provide?
2. Research and Development
a. What is Research and Developments function?
b. What information and expenses must be provided or accounted for to create a new
product?
3. Marketing
a. Promotional budgets have what affect?
b. Sales budgets have what affect?
c. What factors should a team consider to create a sales forecast?
4. Production
a. What factors should a team consider to create a production forecast?
b. How can current capacity be doubled?
c. Which shift is most economical to run? Why?
d. How does plant utilization affect costs?
e. How does automation affect product costs?
f. How long does it take to add capacity or automation?
5. Finance
a. What methods may the company use to finance its operations?
b. What other financial activities may the company use?
c. How much does Big Al (the loan shark) charge?
6. What is the function of the finance department?
7. Where could one find the breakdown for each segments buying criteria in order of
importance? What does this mean for product strategy and tactics?
8. Why are Customer Survey Scores important?
9. What is the significance of the ideal spot?
10. Pricing
a. Prices are expected to drop by how much each year?
b. As price goes down, price score goes __?
11. Mean Time Before Failure (MTBF)
a. What is the cost to be below acceptable MTBF scores?
b. What is the cost to improve MTBF scores?
c. What is the cost to be above the segments MTBF requirements?
12. Age
a. What type of customer prefers newer products?
b. Where can one find the age preferences for each segment?

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