Question: What is a bullwhip effect? How does supply chain management system help businesses avoid it? To develop a successful customer relationship management strategy, organizations must

What is a bullwhip effect? How does supply chain management system help businesses avoid it?

To develop a successful customer relationship management strategy, organizations must do more than simply purchase and install customer relationship management system. Enterprise-wide changes necessary for realizing a successful customers relationship strategy must be implemented. What are they?

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