Question: What is a customer touch point? Question 5 options: A ) Interaction points that are between a company and its customers, without the involvement of

What is a customer touch point?
Question 5 options:
A)
Interaction points that are between a company and its customers, without the involvement of third parties such as channel intermediaries
B)
Any stage of the marketing process where it's up to the customer to choose whether to interact with the company
C)
Any real or virtual point where customers directly or indirectly interact with the company
D)
The "high touch" aspect of personal services, including personal selling
E)
Direct interaction with tangible products; does not apply to intangible services

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