Question: What is a customer touch point? Question 5 options: A ) Interaction points that are between a company and its customers, without the involvement of
What is a customer touch point?
Question options:
A
Interaction points that are between a company and its customers, without the involvement of third parties such as channel intermediaries
B
Any stage of the marketing process where it's up to the customer to choose whether to interact with the company
C
Any real or virtual point where customers directly or indirectly interact with the company
D
The "high touch" aspect of personal services, including personal selling
E
Direct interaction with tangible products; does not apply to intangible services
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
