Question: What is a customer touch point? Interaction points that are between a company and its customers, without the involvement of third parties such as channel

What is a customer touch point?
Interaction points that are between a company and its customers, without the involvement of third parties such as channel intermediaries
The "high touch" aspect of personal services, including personal selling
Any stage of the marketing process where it's up to the customer to choose whether to interact with the company
Direct interaction with tangible products: does not apply to intangible services
Any real or virtual point where customers directly or indirectly interact with the company
What is a customer touch point? Interaction points that are between

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