What is a customer touch point?

A$)$ The "high touch" aspect of personal services, including personal selling

B$)$ Any real or virtual point where customers directly or indirectly interact with the company

C$)$ Direct interaction with tangible products; does not apply to intangible services

D$)$ Interaction points that are between a company and its customers, without the involvement of third parties such as channel intermediaries

E$)$ Any stage of the marketing process where it's up to the customer to choose whether to interact with the company