Question: what is a leverage point? how are leverage points related to the hierarchy of effects model, attitudinal changes model, and means-ends chains? why are visual

what is a leverage point? how are leverage points related to the hierarchy of effects model, attitudinal changes model, and means-ends chains?

why are visual elements in an advertisement important? what is the relationship between visual and verbal elements? can there be one without the other?

What is a leverage point? How are leverage points related to the hierarchy of effects model, attitudinal changes model, and means-ends chains? Why are visual elements in an advertisement important? What is the relationship between visual and verbal elements? Can there be one without the other

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