What is a nonmarketing source and give a specific example of a nonmarketing source that influenced a recent purchase.

Give at least three examples of marketing and nonmarketing sources that are delivered personally and delivered by mass media. This means 3 marketing sources that are delivered by mass media, 3 marketing sources that are delivered personally, 3 nonmarketing sources delivered by mass media and 3 nonmarketing sources delivered personally.

Define opinion leader, market maven and gatekeeper.

Name 3 types of reference groups and give examples of each group.

Define consumer socialization.

Define compliance and reactance

What are some marketing implications based on normative influences and the factors that affect their strength?

Marketing implications - What are some ways marketers can apply informational influence?