13) These are the dimensions marketers commonly use to classify retailers - size of establishment; breadth and depth of assortment; level of service; ownership/organization; merchandise pricing

Select one:

True

False

19) Selling an expensive equipment to a business is more difficult than an expensive product to a consumer

Select one:

a. True

b. False

c. This is a stupid question

22) In your opinion, what's the best strategy

Select one:

a. E-tailing

b. Depends

c. Both E-tailing and Bricks and Mortar

d. Bricks and mortar

24) Tom just took a job with a Salesforce.com. His job is to search for potential customers that need CRM software. Tom's job fits into the first step of the personal-selling process, that of

Select one:

a. gaining commitment

b. advertising

c. sales promotion

d. pre-approach

e. prospecting