Question: what is basic problem the product is trying to address . The advertising objective Who the ad is speaking to The key benefits being communicated

  • what is basic problem the product is trying to address
  • . The advertising objective
  • Who the ad is speaking to
  • The key benefits being communicated
  • The brand's personality
what is basic problem the product is trying to
3. Frontline This is an example of an interactive ad where the people around it actually become a part of it. The ad was on the lower floor of a shopping mall. From upper floors the people looked like fleas

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