Question: What is Consumer Behavior? Why is it important for Marketers? Respond with a minimum of 200-words. Use your textbook - cite as (Babin & Harris,

What is Consumer Behavior? Why is it important for Marketers?

Respond with a minimum of 200-words.

Use your textbook - cite as (Babin & Harris, 2018, p. xxx) - include

the page # where you found the information you used!

Discussion Board's INITIAL post must have two authored references each week. One reference must be your TEXTBOOK and the second is one that you found via research on the topic for that week. It must be a WRITTEN article - no videos.

An authored source means that it has a human's name associated with the source. An article written by an actual person versus a general blog - the author must have a first and last name.

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