What is good$-$value pricing?

Attaching value$-$added features and services to differentiate a market offering and support higher prices, rather than cutting prices to match competitors.

Offering just the right combination of quality and good service at a fair price.

Attaching value$-$added features and services to differentiate a market offering and support higher prices, rather than cutting prices to match competitors.

The amount of money charged for a product or service, or the sum of all the values that customers give up in order to gain the benefits of having or using a product or service.